Why AI builds collapse at seventy percent
The first screen is always beautiful. The trouble starts at prompt eleven, when the auth you built does not fit the data model you never decided.
The most useful button we shipped was “I am not sure”
Every question in our interview has a recommended answer already selected. That one decision changed completion rates more than any copy rewrite.
We refund failed generations automatically, and it cost us almost nothing
Holding credits instead of deducting them removed an entire support category. Here is the ledger design that made it boring.
I am a copywriter. I shipped a booking app and understood every decision in it
A diary of forty minutes of questions, fifteen prompts, and the two moments I would have quit without a plan.
How we turned a two-day discovery workshop into forty minutes
Client discovery is mostly the same nine questions with different nouns. Automate the questions, keep the judgment.